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ABOUT US
Our collaborative team style with our vendors and each other has helped make EatLoco the household name it is today. Meet our team and some of our Proudest Accomplishments!
OUR DEVOTED STAFF

DAN HINE
Founder & CEO
After 22 years of commercial digital marketing, advertising, and promotional success in Loudoun County, Dan conceived of EatLoco in 2015. His passion was to use his marketing skills and the backing of his successful marketing firm to promote healthy eating and living in northern Virginia. In 2016, EatLoco began partnering with Loudoun County farmers and farmers markets to provide free marketing services. Dan’s demonstrated success at the markets and the improved financial well-being of partner farmers resulted in the 2017 development of EatLoco Farmers Markets. Dan’s professional knowledge and management approach are the powerhouse behind EatLoco’s success in the rapid expansion of their farmers markets and helping our farmers and vendors achieve aggressive business goals.

KIM MOHNKE
COO
Kim is our Chief Operating Officer and the newest member of the EatLoco Team. Kim brings a wealth of knowledge to the table. From her history with Corporate America to her more recent days of owning her own small business right here in Loudoun County. Her attention to detail and thoroughness helps our team stay focused and on-point as we navigate our 5 vibrant markets with over 1000 active vendors. Kim's acute understanding of how small businesses operate and her eagerness to help them become even more profitable, is the key to EatLoco's continued success. Please welcome Kim to our team.
JASON PLYBON
Director of Market Operations
EatLoco Market Managers are the heart of all our markets. Jason leads the team from vendor coordination and setup in the early morning, answers customer questions, handles emergencies and ensures everyone follows company safety protocols, organizes market shutdown and cleanup at closing time. The responsibility and burden Jason carries is hidden deeply behind the smile on his face. It's that same smile and friendly demeanor that sets the positive tone for all of our markets year-round.

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MARK HENRY
Market Manager
One Loudoun & Brambleton

ASHIL LALANI
Market Manager
Loudoun Station

CADE LONNETT
Market Manager
One Loudoun

PURVA THAKER
Market Manager
Loudoun Station

EMERSON DURBIN
Market Manager
One Loudoun

KAT WILTON
Market Manager
MetPark

2017 - EATLOCO LAUNCHES
NEW MARKET
Building a Farmers Market was one of the scariest though most rewarding things we've ever done. The better we did at promoting our vendors and the market itself, the more businesses came to rely on us to help them build their business too.
2018 - EATLOCO SPRING OPENING
It wasn't easy, but we made it through our first official bitter cold winter season in 2017 with only a handful of vendors. Now ready to kick this thing into high-gear, we gained the trust of over 60 vendors to begin our ground-breaking 2018 season.
2019 - EATLOCO SPRING
OPENING
Excitement levels are high as vendors prepare for another successful market year at both our Markets.
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