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ABOUT US

Our collaborative team style with our vendors and each other has helped make EatLoco the household name it is today. Meet our team and some of our Proudest Accomplishments!

OUR DEVOTED STAFF

DAN HINE

DAN HINE
FOUNDER & CEO

After 22 years of commercial digital marketing, advertising, and promotional success in Loudoun County, Dan conceived of EatLoco in 2015. His passion was to use his marketing skills and the backing of his successful marketing firm to promote healthy eating and living in northern Virginia. In 2016, EatLoco began partnering with Loudoun County farmers and farmers markets to provide free marketing services. Dan’s demonstrated success at the markets and the improved financial well-being of partner farmers resulted in the 2017 development of EatLoco Farmers Markets. Dan’s professional knowledge and management approach are the powerhouse behind EatLoco’s success in the rapid expansion of their farmers markets and helping our farmers and vendors achieve aggressive business goals.

BETH MATTHEIS

BETH MATTHEIS

EXECUTIVE ASSISTANT

Beth plays a crucial role in the success of EatLoco's four markets, overseeing a wide range of responsibilities. She diligently manages day-to-day back-office tasks, collaborates with vendors to resolve market-related issues and date changes, and promptly attends to customer inquiries and concerns. Beth's meticulous attention to detail serves as the cornerstone of our operations, making her an indispensable asset to the EatLoco team.

LAUREN KATZ

LAUREN KATZ
DIRECTOR OF OPERATIONS

EatLoco Market Managers are the heart of all our markets, and Lauren Katz, our new Director of Operations, ensures everything behind the scenes runs smoothly. From coordinating with vendors and managing logistics to addressing emergencies and upholding company safety protocols, Lauren plays a vital role in ensuring each market operates seamlessly. Her dedication, professionalism, and approachable demeanor set the tone for a positive and successful market experience for vendors and visitors alike, helping our markets thrive year-round.

MARK HENRY

MARK HENRY
SR. MARKET MANAGER

Marks' authoritative nature and attention to detail play a crucial role in keeping our market running strong, organized, and safe for everyone. Mark has become an essential part of the EatLoco team as we prepare for expansion and growth in the next 1-3 years. Mark brings a blend of organizational skills, community engagement, and a passion for helping our vendors succeed. He helps oversee the daily operations of our markets, ensuring that all vendors adhere to our quality standards and regulations. Mark's role involves coordinating with farmers, artisans, and food vendors to create a diverse and appealing market that attracts a broad audience.

ASHIL LALANI

ASHIL LALANI
Market Manager
Ashbrook

ALEX WALTERS

ALEX WALTERS
Market Manager
Ashbrook

Award Winning
2017 EATLOCO LAUNCHES NEW MARKET

2017
EATLOCO LAUNCHES NEW MARKET

Building a Farmers Market was one of the scariest though most rewarding things we've ever done. The better we did at promoting our vendors and the market itself, the more businesses came to rely on us to help them build their business too. 

2018 EATLOCO SPRING OPENING

2018
EATLOCO SPRING OPENING

It wasn't easy, but we made it through our first official bitter cold winter season in 2017 with only a handful of vendors.  Now ready to kick this thing into high-gear, we gained the trust of over 60 vendors to begin our ground-breaking 2018 season.

2019 EATLOCO SPRING OPENING

2019
EATLOCO SPRING
OPENING

Excitement levels are high as vendors prepare for another successful market year at both our Markets.

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